The Project.

This was an independent project where I studied all aspects of the Urban Outfitters brand including the target demographic, purpose/identity, forms and colors. I researched these topics to deepen my understanding of the brand identity as a whole which enabled me to exercise intentional design.

The final product of this self directed project was sketches of a cup, coaster, and pitcher set designed to both seamlessly blend into Urban Outfitter’s existing brand identity and also offer a fresh and exciting addition to their current home goods.

December 2022, Independent Project